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Posts in ‘International Business’

Investment Promotion & Economic Development

Mar 31

Innoversant Solutions is a reliable and proven partner in marketing and promoting your region in India to attract investments, and contributing significantly to its economic development.

We leverage our strong experience of serving International and Indian clients across diverse Industry verticals to provide result-oriented investment promotion solutions.

Investment Promotion Agencies can benefit from our comprehensive resources which they can selectively utilize based on their specific demand and the collaborative strategy developed to attract investments from India.

  • Custom strategies to attract investments
  • Integrated marketing activities
  • Lead generation
  • Networking with intermediaries/chambers
  • Investment Promotion seminars and events
  • Organize and support delegations/missions
  • Liaison with stakeholders: Govt, Industry & Multipliers
  • Executive B2B meetings
  • Support and services to investment prospects
  • PR, Brand building & media relations

Sourcing & Partner Search

Mar 31

Successful sourcing stories revolve around finding good and reliable vendors. Well-designed sourcing initiatives can generate substantial savings—up to 15 to 20 percent of a company’s purchasing costs.

Innoversant works closely with its clients to deliver and sustain those cost improvements, improve cross-functional collaboration, develop new capabilities and more streamlined processes, and build stronger, more productive supplier relationships.

We offer our expertise in leveraging the India cost advantage through the following services:

  • Locate suitable vendors for products/services
  • Conduct due-diligence on vendors
  • Supervise the sourcing operation
  • Assist in negotiating the best deals

Contact us to learn more

Business Development in India

Mar 31

Innoversant Solutions can help you achieve your strategic business development and sales objectives in India. Leveraging our understanding of the Indian market and building on the strength of our relationships with key executives and decision makers, we are able to facilitate strategic sales to major accounts and greatly enhance the chances of success for your company.

Our direct involvement greatly facilitates quick access to the relevant executive and decision-maker level therefore minimizing the transition time between the first approach and the final outcome. In the event of long and elaborate sales cycles, our local presence in India maintains close contact with prospective clients, assuring process continuity.

We have over 30 years experience of business development for renowned international principals and SMEs in the Indian market.

Business Development solutions

  • Business development strategies
  • Identification of sector-specific targets
  • Key Executive meetings and engagement
  • Lead-generation activities
  • Account management
  • Assistance in tenders and RFPs
  • Promotional and outreach activities

Contact us to learn more

Market Research & Advisory

Mar 31

Every successful business strategy requires a thorough understanding of markets, opportunities, competition and target customers. Innoversant offers a wide array of customized and comprehensive market research services catering to clients across sectors.

Innoversant research and advisory services enable our clients to develop a clear understanding of market realities and business opportunities, and thereby take strategic business decisions. Our research methodology integrates qualitative and quantitative measures to ensure that we provide actionable recommendations and strategies.

Our research offerings range across customer satisfaction, market segmentation, product and service evaluation, packaging, feasibility studies, business case development and other key study areas.

Our dedicated team of proactive researchers, analysts and field personnel are equipped with strong analytical, client servicing and need fulfillment skills to ensure that our clients’ objectives are achieved within the specified timeframes.

Our Research & Advisory solutions

  • Market Potential & Feasibility studies
  • Pre-entry studies
  • Market segmentation
  • Customer satisfaction studies
  • Product/Service suitability studies
  • Business Case development
  • Pricing and Positioning analysis
  • Competition studies

India Market Entry

Mar 31

A company’s success in India will depend on the correct estimation of the market potential. Overestimation of possibilities and underestimation of complexities that a company might face may lead to its failure. Due consideration needs to be given to the inherent difficulties and functional hazards that a company might encounter while working in the Indian system.

The entry into the market of India necessitates the formulation of a well-designed plan which in itself should be a product of thorough research. Above all, the companies should bear in mind the objective of growth in the long run and not profit in the short run in order to make their stay in India a permanent one.

Innoversant has the in-depth knowledge and understanding of local business conditions, climate and culture of India that is required to ensure rapid, successful market penetration. Combined with our extensive list of strategic partners and local contacts, Innoversant is uniquely positioned to assist international companies seeking entry or expansion into Indian markets.

How we add value

Reduce risks of market entry

  • Better understanding of the risks of market entry
  • Mitigate risks of uninformed decisions or poor advice
  • Understand, and help  Management and Investors understand business risks in India market

Improve speed to market

  • Avoid traps that result in delays or difficulties
  • Local contacts and understanding of local practices lets things be done more efficiently

Cost Savings & Transparency

  • Local contacts allow access to local cost structures
  • Retain transparency and accountability in pricing and processes

Bridging Insights

  • Translate between international thinking and local practices

India Market Entry solutions

  • Prepare feasibility studies on entry in India
  • Prepare custom business plan for India
  • Location Advisory and Search
  • Timing and Budgeting
  • Handling regulatory affairs and securing approvals
  • Company formation and related services
  • Setting up office and insfrastructure
  • Recruitment and staffing
  • Accounting and tax related services
  • Partner and Distributor search

Business Strategy

Mar 31

Innoversant helps in formulating effective and winning business strategies for its clients to help them anticipate changes in customer priorities and the competitive environment, improve their bottom line and minimize risks, and accelerate their organizational performance to seize the most attractive opportunities.

We also describe the main actions necessary to implement the strategies and the reasons why the changes are necessary to our clients.

Innoversant offers its clients a combination of expertise in management consulting as well as in market research and regional economic development – a key advantage for any organization to access professional support in global outreach. This combination of research and consulting services provides our clients with a unique support for their strategic and operative decisions in existing and new markets.

Our Strategy assignments usually include :

  • Analysis of current business performance and plans
  • Defining a strategic architecture
  • Ensuring a robust business model
  • Discovery of GAP from goal
  • Define goal-seeking actions
  • Implement goal-seeking actions
  • Competitive strategies
  • Monitor and hand-holding during implementation

Doing Business in India

Mar 31

There are many choices open to companies seeking to enter Indian markets. Each choice comes with its own cost, risk, opportunity size and complexity of operation. The market potential in India is undoubtedly big. The key lies in developing a well-thought out Entry Strategy that takes into account the vast complex issues that govern India both from a market and legal & regulatory perspective. India is not short of examples where multinational corporations with vast resources have run into obstacles in rolling-out their entry and have fallen short of exploiting the vast potential of the Indian sub continent.

A right way of looking at India would be to compare it with European Union. Like the European Union various states in India have their own languages, cultures, and unique market dynamics. The policies are framed at state and federal levels which need to be carefully considered for evaluating possibilities and making right entry decisions. No surprise it is called a sub-continent!

At Innoversant we understand the complexity and challenge for companies seeking to do business in India. We work as a trusted partner to companies planning to enter India or those needing help in expanding and sustaining their growth in Indian markets.

For over 30 years, our Principals have assisted international organizations in –

  • developing an understanding of the Indian market and potential for their business
  • formulating strategies for successful market-entry and market development
  • executing the optimal market entry, and
  • business development programs and accelerated revenue generation

We work with growth-oriented SMEs, and large MNCs from diverse industry sectors. We employ a transparent and consultative approach of engaging with our clients and partners.

Golden rules for doing business in the USA

Apr 08


Having spent a good amount of time interacting with many Indian business leaders, we’ve realized that there are common top items on any Indian company’s wish-list when considering investing in the US.

The Wish List

  • Access to US markets (Federal/State/Commercial)
  • Business environment and Quick time-to-market
  • Access to qualified Partners (Technology, Systems Integrators, Defence Contractors, Life Sciences, etc)
  • Highly skilled workforce
  • Business and Professional services
  • Business friendly government, competitive taxes, dynamic entrepreneurial community
  • Excellent transport connectivity : Air, Rail, Road, Sea
  • Easy access to commercial real estate
  • Quality of Life: Healthcare, Education, Leisure, others
  • Local community of Indians

The underlying motivations behind the above wish-list are:

  • Access to high-growth markets
  • Technology & knowledge
  • Economies of size & scale of operations
  • Tap global natural resources
  • Leverage International brand names

There are several essential considerations any Indian high-tech companies (large or small) need to make before taking that all important step of setting up shop in the US.

Part I – Prepare for your move to the USA

For most high-tech companies the decision whether to expand to the US will be one of the toughest they will have to make.

This step is crucial if a company – Biotech, Aerospace, IT, Telecommunications or the Internet industry – has plans to conquer the North- American (and other global) markets.

But it will involve considerable effort and money to establish a US branch – and if this fails it can be ruinous for a company.

So the first recommendation is: Take your time. Collect all necessary information and look to establish as many contacts on the ground at an early stage. High-tech companies that have successfully established branches in the US report that it took them a few months of careful preparation.

Here are four critical questions to be addressed at the outset:

  • What is the market for your products and services in the US? Who are your competitors and what advantage does your product/solution have over theirs?
  • Is there a real, not merely perceived, need for your products and services?
  • What resources do you need to ensure success in the competitive US market?
  • How much can you realistically outlay to set up a US branch bearing in mind your expected ROI? Is there a partner organisation that can assist you in market entry?

Part II – Choosing your preferred US location

To find the best place for your particular company consider the following items:

  • Availability of high-speed Internet access as well as the degree of fibre-optical networking within the region and its buildings;
  • Availability of well-educated employees with expertise and skills in IT, telecommunications and Internet-related fields;
  • The presence of top companies in your industry (e.g. for partnership and alliances);
  • Availability of high-class office space;
  • The general importance of the region for venture capital (if needed);
  • Flight distance and time difference to India;
  • Look at the wider location. The perfect office can mean very little if the overall quality of life in the district is poor. Climate, education, recreation, safety and healthcare are just some of the considerations that should be taken into account;
  • Availability of a highly qualified, professional economic development group that can assist with market entry and negotiate financial incentives.

Part III – Decide your Business and Private Banking needs early

Few Indian business people might be aware that it can be extremely difficult to find a US bank willing to provide a business and/or private account (not to mention a credit card). Since stringent US laws concerning money laundering were introduced some years ago, US banks only accept clients from foreign countries if they are convinced they are absolutely ‘clean’. Following are three strong recommendations to follow when establishing links with a bank in the US:

  • Open an account at a branch of a US bank in India very early in your planning stages (at least two years before your planned move if possible).
  • Again if possible, duplicate your efforts with more than a single US bank.
  • Whichever bank you finally decide to use, ask the Indian manager to write a letter of recommendation to his counterpart at the branch in the location you plan to move to. It cannot be overstressed how important this step is – it can greatly speed up the process. Indeed, this applies also to opening a private account and to making arrangements for credit cards.

Part IV – Arrange Legal and Accounting requirements in advance

If you are expanding into the US, it would be wise not to rely entirely on your Indian experience as the US situation is not the same.

In the United States contracts are extensive; far more detailed than you might be accustomed to in your home base. And the laws are very different as well.

This is why you need to consult a US lawyer even before you make the move across the globe. Some US law firms have branches in India where you can make personal contact; some have helpful websites where you can get e-mail addresses to get in contact. Still others can be reached through your local Chamber of Commerce.

Once again, it is strongly recommended that you pay a visit to the lawyer of your choice in the preliminary stages of your plans to discuss important matters such as:

  • Visas for all employees of your company that will be going to the US (consider carefully how long they will be staying there)
  • Renting or leasing contracts;
  • Hiring contracts;
  • Service contracts;
  • Patents;
  • Warranty and related legal aspects.

The same principle applies to pertinent issues surrounding your accounting requirements.

You need to identify a suitable accounting company in advance; if you do not there is every chance you might encounter serious tax hurdles that could seriously hinder your move. A good accounting company is important for all payroll-related issues.

Part V – Identify Suitable Office Space

Office rental varies considerably depending on location. Prices can differ by a factor of up to three.

It is also worth bearing in mind that the amount of available office space can be limited depending on location, and this can involve huge security payments to landlords, even as much as a one or two years rent.

The owners of office buildings tend to look favourably on companies wanting to lease large space rather than simply one or two smaller offices. So finding office space for a start-up team of five to 10 employees can be time consuming and anything but simple.

Therefore, the following recommendations should be noted carefully:

  • If you need a rather small area of office space, rather than beginning with your very own individual but tiny office accommodation, consider sub-letting from a bigger tenant;
  • If your company is a high-tech start-up, give serious thought to the advantages of establishing your first offices within an incubator (which would bring additional benefits such as comprehensive office services or centre management, access to venture capital, legal and accountancy advice, contact with potential customers and partners);
  • Try to avoid long-term leasing (sometime contracts offered cover five or even 10 years);
  • Consider serviced office accommodation. Although expensive, it can be cheaper and quicker to obtain when compared with the cost and effort required in doing it all yourself;
  • Consult reputable real estate agents/brokers in your region of choice and compare services and offerings very carefully.

The author, Siddharth Sarawgi, is the founder Director and CEO of Innoversant Solutions Pvt Ltd ( – a management consulting firm head-quartered in Bangalore.

He can be reached at