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Doing Business in India

Mar 31

There are many choices open to companies seeking to enter Indian markets. Each choice comes with its own cost, risk, opportunity size and complexity of operation. The market potential in India is undoubtedly big. The key lies in developing a well-thought out Entry Strategy that takes into account the vast complex issues that govern India both from a market and legal & regulatory perspective. India is not short of examples where multinational corporations with vast resources have run into obstacles in rolling-out their entry and have fallen short of exploiting the vast potential of the Indian sub continent.

A right way of looking at India would be to compare it with European Union. Like the European Union various states in India have their own languages, cultures, and unique market dynamics. The policies are framed at state and federal levels which need to be carefully considered for evaluating possibilities and making right entry decisions. No surprise it is called a sub-continent!

At Innoversant we understand the complexity and challenge for companies seeking to do business in India. We work as a trusted partner to companies planning to enter India or those needing help in expanding and sustaining their growth in Indian markets.

For over 30 years, our Principals have assisted international organizations in –

  • developing an understanding of the Indian market and potential for their business
  • formulating strategies for successful market-entry and market development
  • executing the optimal market entry, and
  • business development programs and accelerated revenue generation

We work with growth-oriented SMEs, and large MNCs from diverse industry sectors. We employ a transparent and consultative approach of engaging with our clients and partners.

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